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由於蘋果9月可能發表新一代iPhone手機,iPhone SE被視為「過渡機種」,加上在台訂價不便宜、又比其它品牌同等級機種來得貴,16GB版本原本就不是主流機型,電信、通路商直言,iPhone SE銷售熱度可能相當普通房子抵押借款利率。
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消費市場對於16GB版本的手機,原本接受度就不高,電信商去年還因為iPhone 6s的16GB版本進貨太多、積壓相當數量庫存,最後不得不大幅降價5000元甚至高達7000元去化庫存,iPhone SE這次只推16GB及64GB版本,銷量恐難衝高。
另外iPhone SE跟i6s一樣、內建1200萬畫素照相機,Live Photo功能可錄製4K影片,顏色包括銀色、太空灰、金色以及從iPhone 6s首次導入的玫瑰金。
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另外,通路預定月底開始向蘋果下單,有通路商反映,SE價格如果訂在1萬2000元左右應該還賣得動。在台訂價偏高,通路表示下單會很保守。
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其次,雖然iPhone SE售價是iPhone系列機種歷年最便宜,蘋果希望拉攏Android客層以及中低消費族群,不過,目前一線手機品牌5吋上下機種、1萬5000元以下買得到,4吋手機大多落在1萬元以下,甚至二線品牌的4吋手機5000~8000元上下買得到,iPhone SE相較其它品牌同等級機種明顯貴很多,能否拉攏到中、低消費族群?業者坦言,恐怕還得看民眾買不買單。
蘋果雖然標榜iPhone SE具備三大亮點,但對於電信商來說,卻面臨消費者買單與否的三大障礙,電信業者分析表示,台灣民眾逐漸習慣5吋以上大螢幕手機,所以,iPhone 6及6s推出5.5吋之後,都在台灣創下銷售新高,習慣大螢幕後「就回不去了」,如今蘋果推出4吋螢幕,擔心消費者不買單。
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Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. ... 較多Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam 較少
大螢幕當道 4吋「回不去」
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2016年3月22日週二 台北標準時間上午3時59分
蘋果新款手機iPhone SE昨(22)日正式亮相,台灣售價不只比美國高、也比鄰近的香港貴,不只網友罵翻天,電信、通路商也直言「這個價位很難接受」。據了解,電信、通路商擬定三大策略因應,不會加碼補貼、不會特別擴大促銷、通路拉貨不會太積極甚至恐趨於保守。
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